Learn About Scott

Scott Sernett's high-level financial planning practice is built on ideas constructed over the course of a 20+ year career, in which he has been able to navigate the ups and downs on behalf of his clients by being rooted in an offensive and defensive financial planning philosophy.

The offense, Scott describes as the fun stuff, is proactively growing and investing your money. The defense is doing what's needed to limit your vulnerabilities, and to every client, each of these is different. Scott and his team pride themselves on the depth and toughness of the questions they ask to help ensure they can carry out and execute a plan to meet the goals you want to reach.

As an Estate and Business Plan Specialist for Northwestern Mutual, Sernett Wealth Management's approach to planning has created specialized solutions for business owners, physicians, and people wanting to provide and protect a family legacy. Based in Cedar Falls, IA, Sernett Wealth Management has worked with clients all over the country.

Professional Designations/Certifications

Scott has earned the certification of CERTIFIED FINANCIAL PLANNER (CFP®), Chartered Life Underwriter (CLU®), Chartered Financial Consultant (ChFC®), as well as the Accredited Estate Planner(AEP ®) certification.

Certified Financial PlannerTM (CFP®)
The CERTIFIED FINANCIAL PLANNERTM (CFP®) certification is one of the most recognized financial planning marks in the world. CFP® certification identifies to the public those individuals who have met rigorous professional standards and have agreed to adhere to the principles of integrity, objectivity, competence, fairness, confidentiality, professionalism, and diligence when dealing with clients. The certification differs from an educational designation or state license in that it is based upon requirements that have been determined by extensive job analyses of actual practitioners in the field, and therefore, continue to evolve with the profession. The CFP® certification prepares the financial services professional for a career-long commitment to meeting the ever-changing financial needs of clients.

Chartered Life Underwriter (CLU®)
The Chartered Life Underwriter (CLU) designation has long been recognized as the fundamental and foremost educational credential for life insurance professionals. Since 1927, more than 94,000 individuals have earned their CLU, helping them build a successful life insurance practice by providing clients with knowledgeable and ethical advice. For financial representatives, field management, home office personnel, and others involved in providing life insurance products to the public, the CLU designation symbolizes continuing growth and commitment to professionalism.

Chartered Financial Consultant (ChFC®)
The Chartered Financial Consultant (ChFC) designation focuses on the comprehensive financial planning process as an organized way to collect and analyze information on a client's total financial situation; to identify and establish specific financial goals; and to formulate, implement, and monitor a comprehensive plan to achieve those goals. The ChFC program provides financial services professionals with in-depth knowledge of the skills needed to perform comprehensive financial planning for their clients.

Accredited Estate Planner (AEP®)
The Accredited Estate Planner (AEP) designation is a graduate level specialization in estate planning obtained in addition to already recognized professional credentials within the various disciplines of estate planning. It is awarded by the National Association of Estate Planners & Council (NAEPC) to recognize estate planning professionals who meet stringent requirements of experience, knowledge, education, prefessional reputation, and character. The NAEPC builds a team approach involving cross-professional disciplines to better serve the public's need in estate planning.


Scott J Sernett, CFP®, CLU®, ChFC®, AEP®
Wealth Management Advisor

Sernett Wealth Management


To learn more about Northwestern Mutual Investment Services, LLC and its financial representatives, visit: FINRA BrokerCheck